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Thriving amidst rising regulations in paid advertising
Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user...
View ArticleBalancing Generative AI with authenticity, can it be done?
As a content writer, I get it – truly embracing Generative AI can be challenging. We were educated throughout our lives not to plagiarize and to ensure our work was authentically ours. And then...
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The Essential Marketers Guide to B2B Demand Generation
B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness...
View ArticleMaximizing social media ROI with Social intent data and Oktopost
Social media channels provide organizations with a communication channel they can participate in directly. Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the...
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The ultimate blueprint for B2B marketing analytics
B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated...
View ArticleHow real brands use social intent data to drive business success
Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media...
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7 Components Every Lead Generation Landing Page Must Have
You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come...
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7 Examples of Well Done Pride Month Posts on Social Media
There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing...
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LinkedIn Marketing Training for Sales: 11 Essentials Every Course Should Include
LinkedIn is great for B2B salespeople to connect and grow their businesses—but only if they use it properly. Many B2B salespeople post a few company updates but miss out on a goldmine of opportunities...
View ArticleWhy Building a Trusted Community Outshines Reliance on Intent Signals in B2B...
In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey....
View ArticleFrom Followers to Leaders: Employee Advocacy as a B2B Marketing Game-Changer
In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. This powerful marketing strategy leverages your employees as brand...
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The Essential Guide to Marketing for Law Firms
The Essential Guide to Marketing for Law Firms Legal services may not be one of many industries to consider when we think about disruptive online marketing. Still, that doesn’t mean they don’t need to...
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8 Demand Generation Tactics to Implement in 2024
Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on...
View Article10 Years of Transforming the Way B2B Does Social
As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Ten years ago,...
View Article5 Ways Using Oktopost Has Helped B2B Marketers Be Bold
When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social...
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The Essential Guide to the Demand Generation Funnel
When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your...
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7 Lead Generation Ideas for 2024
Unfortunately, for most businesses, new customers are not as easy to gather as pennies in a public fountain. However, there is a bright side: new technologies and tools enable businesses to take their...
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The Top 10 B2B Marketing Software Solutions
With multiple diverse platforms to target, intense competition, and jaded audiences, B2B marketing is not getting any easier. Getting a talented team together is crucial, but nowadays there is only so...
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One Company Page, Multiple Industries: Conquering LinkedIn’s Content Conundrum
In B2B social media marketing, businesses continually seek innovative ways to engage their diverse audience segments. LinkedIn, a leading platform for B2B interactions, provides robust tools for...
View ArticleWhy LinkedIn Should Be Your Primary B2B Communications Channel
In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at...
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