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How to Hire a Demand Generation Manager: 7 Things to Look Out For
As AI revolutionizes marketing, the demand for talented professionals to bridge the gap between technology and strategy is higher than ever. Demand generation managers combine technical expertise with...
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How to Optimize UGC for Employee Advocacy Success
No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes...
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Top 9 B2B Marketing Podcasts in 2024
Thanks to the multiple expert podcasts available, B2B marketers have plenty of opportunities to access some of the greatest marketing minds and learn from their successes (and failures). 55% of people...
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8 Tips for Success with B2B Marketing on X
X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be...
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Why LinkedIn should be your primary PR channel
Today, companies have more options than ever to build and manage their public reputation and brand awareness. While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has...
View ArticleFrom thought leadership to trust: The Power of LinkedIn for Brands
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice...
View ArticleUsing AI to build your professional profile in B2B
Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also...
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Impressions vs Engagement: Which should you report on?
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are...
View ArticleLinkedIn’s sunset on employee advocacy tools: Strategies for B2B marketers
Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media...
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Top 10 Social media reputation management tools for 2025
About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” However, he certainly didn’t foresee today’s social...
View Article9 Top B2B social media trends to prepare for in 2025
For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch...
View ArticleThe 4 key B2B marketing strategies for 2025 you need to master
Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term...
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A Gen Z perspective on being human on B2B social
If you haven’t noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social...
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How CMOs can measure and attribute leads to podcasting
Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers,...
View ArticleEGC vs. UGC: Which drives more impact in B2B marketing?
There’s plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. We’re in an era where authentic voices...
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