The Complete Guide on B2B Influencer Strategy
Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your...
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Social Media Marketing Trends 2023: The State of B2B Social Report
In 2022, as the economy tightened and budgets shrunk, B2B companies looked to their number one salesperson: brand. As classic lead generation tactics failed to produce MQLs, B2B marketers focused on...
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6 Ways to Improve B2B Engagement Metrics and Close Deals
Any business that wants to succeed must master the art of customer engagement. In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and...
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What Can Social Media Do for SEO?
Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place...
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What is Social Media Compliance, and What Does B2B Finance Need to Do to Comply?
Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. By providing valuable content and engaging with your audience, you can establish...
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The Power of Employee-Generated Content in Your Marketing Strategy
What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice...
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Using Social Media to Improve Lead Quality: Tips and Tricks for B2B Marketers
Social media and sales go hand in hand, and when paired perfectly together, they result in increased revenue. If you really want to prove the value of social on your business’ ROI, you need to start...
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How to Use Intent Data to Fuel Lead Gen Efforts
Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61%...
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Why Turning a Lead into an MQL is More Difficult Than Ever
In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet...
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Inbound vs. Outbound Leads: How to Tell the Two Apart in Your CRM
Lead generation is the lifeblood of any marketing team. The quest for quality leads has become daunting in a dynamic landscape where competition is fierce and budgets are tighter than ever. Yet, amid...
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7 Essentials for Paid Media Plan with Examples
Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world...
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From Obscurity to Opportunity: Demystifying Dark Social
Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share...
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024
A new year means new opportunities. But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. They’re...
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Top 10 Demand Generation Tools for 2024
Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the...
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7 Essential Demand Generation Metrics for a Trackable Funnel
Demand generation is not just about the journey. It’s about the destination and then proving how you got there. Tracking metrics and proving ROI from demand generation has been historically tricky....
View Article5 Ways to Drive Revenue With Your B2B Social Media Strategy
Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance...
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Top 10 Brand Marketing Solutions
Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and...
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11 User Engagement Metrics You Should be Looking at in 2024
Businesses face a big problem when it comes to understanding how interested potential customers are in their products and services. The typical B2B buyer’s journey is long and convoluted, making it...
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Breaking down B2C vs. B2B social media metrics and why it matters
Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms...
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B2B SaaS Marketing: 11 Proven Strategies for Growth
SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market,...
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